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Daley DesignGrow your brand!
Stay Tuned:Historic St. Louis Mexican Restaurant Introduces New Look, Catering Company in Time for Cinco de Mayo Hacienda unveils new logo, packaging, and catering offshoot as part of comprehensive rebranding effort. St. Louis, MO—Hacienda Mexican Restaurant, a fixture in the St. Louis community for more than four decades, introduces an improved visual identity and the restaurant’s first catering segment, Hacienda Catering Company, in time for Cinco de Mayo. The rebranding effort, completed by Daley Design, was a six-month long process initiated to more accurately align visual representation of the restaurant with its celebratory environment and fun-loving customers. The comprehensive rebranding effort resulted in a new logo for both Hacienda Mexican Restaurant and Hacienda Catering Company; unique signage for the restaurant; two new websites (www.haciendastl.com and www.haciendacateringco.com); updated menus and in-house promotions; and creative packaging for the establishment’s chips and salsa sold in area grocery stores throughout St. Louis since 2005. “Our restaurant is unique—from its creation to our building to the fact that, after almost 50 years, we are still family owned and operated,” said John Rodriguez, Hacienda’s owner and the son of Hacienda’s founder, Norberto Rodriguez. “We needed a visual representation that encapsulated where we have been and where Hacienda is going. Part of that was accomplished through the new design and part of that was accomplished by responding to the growing needs of our customers for a full-service event planning and catering arm.” In line with the company’s core celebratory values that include commitments to fun, friends and family, and great food and service, the rebranding effort was completed just in time for Cinco de Mayo. Hacienda hosts one of the largest Cinco de Mayo parties in the St. Louis area and, annually, attracts thousands of customers on that day. For this Saturday’s celebration, the restaurant will be opening early at 10 am, feature live music all day and night, provide a free shuttle, prize giveaways, a photo booth, and more. With the restaurant’s patio, Hacienda has one of the largest seating capacities of any Mexican restaurant in St. Louis. Hacienda’s new visual identity and the launch of a full-service catering company are part of a multi-phased rebranding initiative, which will include remodeling of parts of the restaurant in 2013. “It is an exciting time for Hacienda right now,” said Rodriguez. “Our customers will feel the energy this process has created as soon as they walk through our doors.”
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About Hacienda Mexican Restaurant Founded in 1968 by Norberto Rodriguez, Hacienda Mexican Restaurant offers an authentic, exciting menu; unmatched hospitality and customer service; and a unique, celebratory atmosphere. The restaurant’s historic Manchester location dates back to 1861; it was said to have been an important stop on the Underground Railroad. Family owned and operated for more than four decades, Hacienda was named “Best Mexican Restaurant” in Missouri by officialbestof.com in 2011. One of the only Mexican restaurants in Missouri to have its own local tortilla factory and the capacity to seat more than 500 patrons, Hacienda provides customers with creative cuisine and memorable experiences. Each year, the landmark establishment serves more than 200,000 new guests. For more, www.haciendastl.com.
As a business owner, I know the importance of being involved in the community. Not only is it rewarding to be connected to what’s going on around us, but it can also lead to great opportunities! Last year, Daley Design became a member of the Affton Chamber of Commerce. We were involved in a few local volunteer projects and met a lot of great local business owners. And as of a few months ago, we started the redesign for the Affton Community Days logo. In March, we presented 2 logo concepts to the board and of course with a committee of 14 to decide, it was tied 50/50, which we realize is a good problem to have. So after a few minor tweaks, we presented another round and a new logo was born! We are proud of be a part of the Affton Chamber of Commerce and very thrilled they picked our logo. If you are in the Affton or South County area on Saturday, September 15th, 2012 you should stop by for the festivities. Affton Community Days is a great local event and we have to mention that a good friend and a great band Adam’s Apple will be playing from 3:30-5 pm at the beer garden.
Choosing logo and brand colors is not always easy. We live in a visual world and color can increases your brand recognition by up to 80%. It is important to put thought into what visual message you put out there, your customers are aware. Before you choose a brand color, you must establish out a few things first. • Who is your target audience and what age demographic are they? A large part of your branding should be targeted to your audience. After all they are purchasing your product and/or service and they need to connect with the brand. For instance, if you are selling motorcycles to men, choosing pink as a brand color would not be a good choice. • What industry/product or service do you provide? Customers respond differently to products or services. For example, a bank should be trusted, well established and secure. • What are your main competitors colors? You need to be aware of your competition and what they are doing. Copying their color can confuse your audience. Choosing Logo and Brand colors can be a challenging task. Many business owners make the mistake of picking colors based on their personal liking, when they should be focusing on the brand itself. As consumers, we see colors in different ways. Below are few ways we view them. Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. This response makes red an aggressive, energetic, provocative and attention-grabbing. Red is a passionate color, but be ware red can also represent anger. Orange: Orange is a cheerful color that will evokes fun, joyfulness and vitality. With the energetic hue of red and cheer of yellow, orange is often viewed With the drama of red plus the cheer of yellow, orange is viewed as outgoing and sometimes childlike. Research indicates its lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons. Yellow: In every society, yellow is associated with the sun. So it gives us vitality, strength and warmth. Certain shades can motivate and stimulate creativeness through energy. Our eyes see shades of yellow before any other color, so it makes a great attention grabbing color. Green: Green promotes wellness, freshness and serenity. Although, green has different meanings with different shades. Richer greens are associated with wealth or prestige, while light greens more spa like and calming. Green can also bee seen as healthy and eco-friendly especially when placed with white. Blue: Cool blue is perceived as trustworthy, fiscally responsible and secure. Associated with the sky and sea, blue Brown: Brown conveys simplicity, durability and stability. But, on the flip side can be seen by consumers as dirty. Certain shades of brown, like terra-cotta, can convey an upscale look. From a functional perspective, brown tends to hide dirt, making it a logical choice for some trucking and industrial companies.
Call us today to find out how Daley Design can increase your brand recognition 314 580 6152. Or visit our website www.daley-design.com. In 2007, Rethink Renovations was newly founded as a green remodel and construction company. The owners Gail and Barrett Elwyn had high hopes of creating a sustainable and healthy environment through education & understanding. Gail with a background in commercial and residential design and Barrett with a background of home building and construction, they adapted to the practices of chemical-free and sustainable building.
Since the creation, Daley Design has been lucky enough to be involved in watching this brand grow into a successful diverse company. What started off as just logo and business card design has expanded into a full on marketing campaign and great working relationship. As the company grows, so do their capabilities and services. From a new website design to sales materials, Rethink Renovations is becoming a driving force in the St. Louis green market place. Most recently, the company has expanding into a home furniture division. Gail Elwyn, a mother of two discovered a lack of chemical-free functional children’s furniture. Elwyn set out to meet this demand and created a line of eco-friendly children’s furniture, The School House Collection.
Rethink Renovations drive and mission has created a successful company that cares about their customers well-being. We look forward to our continuing partnership and watching them grow. For more information about Rethink Renovations and their green practices, visit www.rethinkrenovations.com or check out their article in the Ladue News. For more information on how Daley Design can help expand your marketing efforts check out www.daley-design.com. Or call Maureen Daley at 314.580.6152.
Why Re-brand?
We live in a world where everything changes at the drop of a hat. From digital billboards to DVR’s, technology is designed to keep our attention without wasting any time. As a business owner and a branding specialist, I know the importance of relating to your target audience, catching their attention and most importantly, keeping it. From talking chip bags to singing dogs we all know how much money large brands like Tostitos® and Volkswagen® put into the research for driving their brands. So why should your company re-brand? The first reason would be if your company is experiencing major changes? Maybe it is taking on new ownership or merging with another company. Or maybe offering a new product or service. These would be valid reasons to show customers you are making a change and while doing so, keeping the companies image fresh. The key is to strike a balance between your current brand to the new look and feel. It’s easy for your the consumer to have a disconnect between changed brand. Think of it as a face-lift, you want to keep some traces of the old brand, whether it is the shape of the logo, a color or a font. Keep something that will help customers recognize your brand. The second reason would be if your brand is experiencing a disconnect with your customers. Things change so quickly in today’s world and it’s important to be aware of the variables. Technology keeps us on our toes and other factors play in like the economy. Consumers have been burned and it’s going to take a lot to build their trust back. This is why companies like Walmart and HTC Mobile designed their brand to have a friendlier, more human look. If your company is going to do a re-brand remember a few things, it isn’t just about a new logo and tagline, it’s about overhauling the companies messaging, culture and goals. Re-branding just because you are sick of the brand or have a new favorite color is not a good reason to overhaul your brand, it’s about making a connection with the consumer. A Re-brand takes much research and consideration into the companies culture, target audience and practices. Here are a few questions to ask when starting a Re-brand: 1. What is your client’s target market/demographic? 2. Is your brand relevant to this audience? 3. Does your brand relate to the industry and/or service it provides? 4. What are your competitors doing differently, do they stand out? 5. How are you different from your competitors? 6. How long has it been since you have evaluated your brand? After answering the questions above, you can get a feel for whether or not your company is doing a good job of relating to your audience. If you are missing the mark, you are probably missing a lot of opportunities! Example: Arco + Associates Re-Brand: Element: New Logo
Arco + Associates Re-Brand: Element: Stationery
Arco + Associates Re-Brand: Element: Web Presence
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